Our company focuses on enabling the classified ads and auction business on the web and has delivered several successful services in the past 9 years.
NettiX – the leading vehicle site
Thanks to its focus on constant development, Nettiauto.com has been able to expand into new business areas to boats, machinery, generalist markets, real estate and holiday rentals as well as service directory. Recently they have introduced highly popular IPhone apps for cars, motorbikes and boats and re-launched a new tailored mobile web site
Founded in 2001, the Nettiauto web site has later evolved into NettiX, publishing private and company ads from flea markets to boats, machinery and real estate. The NettiX web pages are currently visited by more than 700,000 users weekly and 2,000 companies publish their ads on the site. Otava-Kuvalehdet media group develops and maintains the service together with Fiare
Wightbay – a hyper-local market place for islanders
Wightbay.com is by far the most popular market site for the inhabitants of the Isle of Wight reaching majority of the local people regularly. It has a special focus on local content and interaction with the people living on the island.
Wightbay.com covers all the sectors and advertising types including auction. Local events and notices are advertised free of charge and people use internal messaging to communicate and make deals with each other. It also features many up-selling possibilities both for private and company advertisers. In addition to the for sale and auction ads, the site carries a number of service ads by local companies.
Boatsandoutboards.com – U.S site for boats for sale and charter
Boatsandoutboards.com is a specialist vertical for selling and chartering boats and sailing yachts in the US market. An example of the multi-market approach with similar sites for Spanish www.buscarbarcos.es and Italian markets www.barcausata.it with localization and their own business models.
These three sites are targeted for boats markets in different countries but running on a same platform. Each site has its own business model and clients with local content, yet the sites are able to share the common infrastructure. In addition for sale ads, they cover charter market, services and accessories around boating.
Navetta.com - Best achievement in antiques
Navetta.com is a highly specialized site for old real estates and antiques and for people interested in renovating them. In 2011 it was nominated for the best antique achievement of the year by the Finnish lifestyle Magazine Gloria.
The site was able to address a demand on a niche market that has not been serviced before. At the end of the year 2011 the site was expanded to cover antiques more extensively.
The craftmen advertising on the site have been very pleased with the opportunity to introduce themselves to potential customers on Navetta.com and some of them have reported getting half of their orders and contact requests originating from the site.
Moma – launching new online strategy
Moma, the biggest marketing company in Spain specialized in marketing of agricultural machinery and spare parts for buying and selling both new and second hand machinery.
MOMA chose FiareAds because it combines the simplicity with the most advanced technology providing a complete platform for classifieds ads. Furthermore, it enables us to stand out from the competition by providing many enhanced features for users and advertisers. The professionalism of Fiare team making the implementation of this project easy was particularly appreciated.
Bilgaraget.se – combining content and classifieds
Online marketplace for used cars Bilgaraget.se is the fastest growing challenger in the Swedish market. Launched in early 2010, the site already has nearly 1 000 car dealers and over 50,000 ads, which makes it second most popular car site in Sweden.
Bilgaraget.se is marketed and promoted in co-operation with a leading Swedish magazine publisher OK Förlaget who runs a cars and motoring magazine ViBilägare. They are successfully combining the content of the oldest car magazine in Sweden with classified advertising site generating traffic on both sites.
Koneareena – from agricultural machinery to services
Koneareena.fi rebuilt its site in December 2011 and chose Fiare as a partner for its business development. Its owner Viestilehdet is the leading publisher for agricultural news in Finland. With a strong brand and well-established customer base the online machinery site complements the news content and print business by extending their portfolio into online advertising and services.
Smyggi.com – connecting graphic industry buyers and sellers
Smyggi.com is a graphic industry marketplace aimed to the B-to-B sector connecting buyers and sellers of new and second hand graphical industry machines and equipment, materials and services.
KSF Media launches www.pryltorget.fi
The Finnish media house KSF Media has launched a new for sale markets site www.pryltorget.fi. KFS Media publishes Swedish-language regional newspapers such as Huvudstadsbladet, the highest-circulation Swedish-language newspaper in Finland. The new site is aimed at the readers of all the four newspapers published by KFS Media for posting their small ads online.
Other references
Karjalainen.fi – regional news site
Kuvakuja.fi – the power of images on a image sharing site
Pelicans.fi – the latest news and videos for ice hockey fans of Pelicans
Eirikuva.fi – online shop for print images
Etua.fi – get best price for your loan or mortgage
