The latest application of Fiare’s platform for classified advertisements FiareAds, is Smyggi.fi, a graphic industry marketplace for new and second hand machines and equipment, materials, and services, launched in April 2010.
“The internet is the most important source of information when we are looking for a product or service, irrespective of its size or value. Although there is no lack of online market sites, there are still plenty of market opportunities in niche and business to business fields. There is no doubt that we will see more and more of these marketplaces focusing on certain branches within an industry rather than catering for a wide range of industries at the same time,” says Ari Jussi Aura, Managing Director of Fiare.
FiareAds is a proprietary platform for classified advertisements and auctions designed and developed by Fiare to help its customers create new successful services within the classified ads business. The platform’s reliability and flexibility together with its built-in business models enable competitive online business operations. Furthermore, the layout of the classified ads website can be customized to reflect the customer’s corporate identity.
”Smyggi aims to become the leading online service within its own field in Finland and later also to the rest of Europe. We chose FiareAds due to its flexibility and cost effective solutions. In addition, the platform has a strong track record from similar services and has proven to be able to handle large numbers of visitors,” says Joni Virtanen, Managing Director of Smyggi Ltd.
Other services based on the FiareAds platform include for example Nettiauto.com, the most popular vehicle market place in Finland (owned by Otavamedia), the classified ads service Arena.fi (a joint venture owned by eight Finnish regional newspaper publishers) , Suomi24.fi Tori, a site for private persons to sell, buy or recycle (owned by the search company Eniro the magazine publisher Aller), as well as Bilgaraget.se, a newly launched Swedish online marketplace for used cars.
For additional information, please contact Kirsi Johansson, kirsi(at)fiare.fi + 358 40 745 2100.
