Spanish moma launches online market place for agricultural machinery built on fiareads

Moma, the biggest marketing company in Spain specialized in marketing of agricultural machinery and spare parts has launched a new market place for buying and selling both new and second hand machinery. Both private users and dealers can advertise on the www.moma.es site. The site has been implemented by using Fiare’s proprietary FiareAds classified advertising software platform.

Besides new and second hand machinery, the site is targeted to serve sellers and buyers of different spare parts and services related to agricultural machinery. For companies the advertising is fee based, but for private users the two first ads are published free of charge. The service complements the classifieds advertising catalogues published by Moma and offers new business opportunities for the advertisers.

“The MOMA Agri magazine has been a market leader in Spanish agricultural machinery market since 1990. To develop the new site MOMA chose FiareAds because it combines the simplicity with the most advanced technology providing a complete platform for classifieds ads. It allows clients to choose the most suitable kind of ads to show their products (sale, purchase, rent, auction and services ads) and in addition it gives the possibility to make the site more interesting by publishing news and articles related to agricultural machinery. Furthermore, it enables us to stand out from the competition by providing many enhanced features for users and advertisers. Moma would also like to note the professionalism of Fiare team making the implementation of this project easy,” says Xavier Vidal CEO of Moma.

”Moma.es is the first site launched in the Spanish market and opening new market area for Fiare. Fiare has already implemented several classified advertising sites for clients in for instance the UK, the USA, Sweden and Finland. In the agricultural sector there is a wide range of different equipment and machinery, especially the number of spare parts makes it challenging to find the right part. The internet site offers the users a more versatile search tool, thus saving time and providing users with an easier way to find the required equipment or spare part. Due to its flexibility, the FiareAds platform offers a wide range of possibilities for advertisers. Furthermore, the site was implemented in a short period of time,” states Kirsi Johansson, Sales Director of Fiare.